Growth in customers was the goal with this pet shop. We dished out good content and the audience loved it, they mention it from time to time in the comments. Facebook, Twitter, Instagram, and Nextdoor are the channels we use. Do to this being a pet shop with animals and products, we were able to push out a ton of content every week for social posting and advertising on a small budget. Good content alone with the right direction will bring in the people. Your audience wants to be entertained and informed and we did just that. As this is a family owned pet store, the customer service was great and went hand in hand for maintaining a new customer base. We have been with this shop since 2018!